Tiger Woods Public Statement 2/19/2010 Analysis

Tiger Woods took the podium Friday February 19th, 2010 in his first public appearance since his infidelity allegations surfaced around Thanksgiving 2010. This short yet intimate press event didn’t include questions nor did it offer specifics on his affairs or his golfing future. Woods did emphasize that he is to blame for cheating on his wife, that he is receiving help in therapy, and that he is deeply sorry for the pain his actions have caused.

This statement was delivered to a small group of friends, family, peers, and a few media outlets. Prior to Woods taking the stage, reporters were bashing him for overshadowing the accenture match play and not allowing questions. In this, Wood’s first step in rebuilding his public image, I am perfectly fine with a short, pre-written speech. Woods spoke from the heart and appears to legitimately repent his sin. This isn’t an issue of cheating the game or lying under oath, Wood’s is in the midst of a personal issue which should be handled predominantly between him and Elin, his wife. To me, the format of his statement is completely appropriate.

In what appeared to be his own words, Wood’s made it clear that Elin didn’t hit him Thanksgiving night nor has there ever been domestic violence in their relationship. Family was a major point of emphasis as Woods went on to ask the media to restrain themselves from stalking Elin and their children. Woods also mentioned that words are meaningless, his family can only move on through his actions. Wood’s added that he will never allow this behavior to happen again which is my biggest concern in this statement. In what is most likely over 20 instance of infidelity, it is hard to blatantly promise a 180 degree shift in behavior. Again, upon watching the event I felt Wood’s was truly sorry for his behavior but it’s still hard to believe a promise like this.

One thing that hit me very hard was Wood’s saying he felt he was entitled to the pleasure. I’m actually glad to hear this honest opinion. This statement made his remarks seem all the more real, which is critical in a public apology. To me, Wood’s body language was regretful with tears and emphasize on several key points. Obviously Wood’s wanted to be believed so I’m sure he pulled out his best acting job but overall, I felt Wood’s was truly sorry for his actions.

I’d like to finish up by taking a jab at the media. Wood’s has taken a lot of heat for asking the media to leave his family alone. Obviously the media cannot just abandon the story, and I don’t have any gripes with that, but bashing Wood’s for asking for privacy seems absurd. I respect his request and although it cannot be expected, I thought it was admirable to try and shield his family from the limelight. A lot of the media sits atop a pedestal looking down at a topic, speaking above the issues of everyday life, so I implore you to selectively believe the talking heads.

Just my two cents, what do you believe?