I’m a PC

I have already talked about the mojave experiment and the Seinfeld Gates ads but now Microsoft is changing their strategy. Again. As it turns out those Seinfeld Gates ads were just the teaser ads for a multiphase advertising campaign Microsoft has launched to fix their tarnished perception. These new “I’m a PC” ads featuring the slogan “life without walls” start out with a Microsoft engineer who looks similar to John Hodgman from the apple “Get a Mac” ads. They all start off by that man saying, “Hello, I’m a PC, and I’ve been made into a stereotype.”

Although these ads seems similar to the apple “Get a Mac” campaign I can respect these Microsoft ads and I think they are a step in the right direction. The Seinfeld ads got me thinking about Windows, not for the right reasons but I was thinking, and now these new ads actually are talking about windows. They show that windows is used throughout the world by many different people for many different tasks.

Good job Microsoft, but you are still only beginning to fight back in this marketing war.

The other two ads are bellow

I’m a PC and I wear a suit:

I’m a PC and I am not alone: